FOUNDED IN 1992 BY SYLVIE MICHEL, SPECIALISING IN TOURISM, HOTELS, GASTRONOMY AND WELL-BEING.

Créée en 1992 par Sylvie Michel, spécialisée en tourisme, hôtellerie, gastronomie & bien être.

Créée en 1992 par Sylvie Michel,
spécialisée en tourisme, hôtellerie,
gastronomie et bien être

PRESS RELATIONS AGENCY

Agence de relations presse

Agence de relations presse

portrait Sylvie Michel

Sylvie Michel

Specialist in tourism, boutique and luxury hotels, gastronomy and well-being.

After trilingual business training, Sylvie Michel began her career as co-director of the four-star Château d’Esclimont hotel in the Paris region and then joined the Relais & Châteaux head office at the Hôtel de Crillon in Paris as International Promotion Manager (Europe, USA, Australia).

Building on this strong experience and her international address book, Sylvie created her own communications and press relations agency, specialising in the same theme: boutique and luxury hotels, gastronomy and spas.

 Our strengths

  • We communicate with the media in France and internationally (we speak and write English and German). Europe (UK, Belgium, Switzerland, Germany, Italy, Scandinavia), USA, Brazil, Russia and China. As well as the print media, we deal with radio and television in France and abroad.
  • We advise on advertising, advertorials and barter exchanges..
  • We organise press lunches and breakfasts on request, and can also take part in certain workshops in France and abroad..
  • We communicate on all the social networks (Instagram, Twitter, Facebook, Snapchat, LinkedIn etc.).
  • We organise individual and group press trips.

Our working method

a “handmade” strategy

 They have put their trust in us

IMH has been entrusted with the budgets of major international hotel groups such as Small Luxury Hotels of the World, Romantik Hotels, Condé Nast Johansens and Historic Hotels of Europe.

Destinations include the Florida tourist office, a luxury tour operator in Slovenia and the French Antilles (Saint-Barth). Boutique and luxury hotels, Michelin-starred restaurants and Guerlain or Shiseido branded spas.